The gift set “Khoi Sac”, in the meaning of "Blooming flower", was conceptualized and designed by Bracom Agency on the occasion of the 2022 Vietnamese Lunar New Year. We yearn for launching a product to highlight the Spring atmosphere and the beauty of Saigon in Tet by combining the traditional iconic with the innovative and modern visual language to keep the integrity, high-end gift set.
Borrowing the window grill images in the old apartments in Saigon, we drew very colorful flowers in full bloom behind each window, symbolizing the scene of the house eagerly decorating Tet with many colorful flowers, all bringing a bustling Spring atmosphere.
The gift package:
The gift set is packed in a very special texture box with the lid made of plastic and the body of kraft paper, which makes the gift box sturdy and unique. A very minimal design is applied on the lid to keep the surface clean and clear, as well as exposing the fascinated design of the inside boxes, making it easy to display around your house's corner. The plastic cover also contributes to adding shimmering beauty to the floral patterns inside.
An old-style apartment building in Saigon
We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.
